Smart {tech} enables businesses to grow faster and more profitably. Yet making mistakes with, or wasting money on, {tech} is a common fault. Many organisations struggle as business minds and [tech] innovators often speak different languages.

We help business owners, senior managers, and internal teams leverage {tech} whilst avoiding common mistakes. We start by asking why. Then recommend the {tech}. After this we guide you through the how.

How It Started

Why {Tech} How is a technology consultancy led by Andrew Webley. Andrew started his career in 1999, joining a small financial services business based in Bristol called Hargreaves Lansdown. With clever use of technology and innovative internet strategies this grew to become one of the largest publicly traded companies in the UK.

Leaving Hargreaves Lansdown, as Head of Online in 2009, Andrew launched The Smarter Web Company. With a proprietary system which he coded and then successfully marketed globally, The Smarter Web Company has helped thousands of different businesses.

Andrew consults for a wide variety of different businesses using the Why {Tech} How methodology.


Benefit from our technology experience to fill the gaps in your business.

Importantly, using the Why {Tech} How methodology, we put ourselves in your shoes.

It's free to arrange a no obligation meeting so please get in touch and ask how we can help you.


Also known as fixed fee consulting, our project-based consulting gives you a fixed cost per project.

We will work with you to define the requirements and then work with you, your internal teams and external suppliers to deliver a technology project successfully.

If needed, we can also be available after a project is completed to offer ongoing support.

Get In Touch

Reach out to arrange a chat with one of our {tech} team.