{Tech} = Business Strategy

Technology and business strategy should be viewed together as effective use of {tech} enables businesses to succeed. We can help you understand technology opportunities and how your {tech} strategy can be aligned with your business goals.

Importantly our technology consultants are “do-ers” rather than “talk-ers” yet we speak plain English and won’t bamboozle you with jargon.

Case Study

A large, successful, financial services business but with limited {tech} adoption needing to position for the future. Specifically in terms of changing customer behaviour combined with a younger demographic.

The Background

Our client is a long-established financial services company based on London with around 150 employees. They have an internal IT department along with a small marketing team but limited web specialists.

They engaged with us to explore how their online strategy could be improved.

How We Helped

Initially we created several campaign-based microsites to demonstrate some short-term improvements to the online side of the business.

After this we then started a project to create a new website working with several different business areas. Following the Why {Tech} How methodology we took some unique aspects of what had made the business successful offline and wove this into the new online strategy.

Alongside the new website we developed a strategy for increasing the return from online activities measuring success on new leads, offline clients who became online clients and new subscriptions invested into accounts.

Get In Touch

Reach out to arrange a chat with one of our {tech} team.